Social Media Marketing

What is Social Media?

Social Media is a sector of websites which usually give something back to society. Whatever the Media source. Whether it is through the aid of communication to another person on the other side of the world or sharing information such as videos, files or music.

The most well-known Social Media Websites are:

Facebook

Twitter

You Tube

How Is Social Media Going To Help Me and My Company?

If you’re still not involved in Social Media and you are wondering what all the fuss about then now is the time to realise how powerful the world of social media is.

Facebook Facts (Please remember that this is Facebook alone – not including Twitter and YouTube)

  • 20% of all page views on the web are on Facebook (1 in 5 pages seen on the entire web are on Facebook!)
  • Monthly active users now total nearly 850 million and currently stand at 845 million
  • 250 million photos are uploaded every day
  • 425 million mobile users
  • 100 billion connections
  • 2.7 billion “likes” per day
  • 57% of users are female

Twitter Facts

  • There are over 465 million accounts
  • 175 million tweets a day
  • 1 million accounts are added to Twitter every day
  • Top 3 countries on Twitter are USA at 107 million, Brazil 33 million and Japan at nearly 30 million
  • Busiest event in Twitter’s history is now “Castle in the Sky” TV screening 25,088 tweets per second (previous record was the last minutes of the 2012 Superbowl with 10,245 tweets per second).

 You Tube Facts

 

  • 3rd most visited website according to Alexa
  • 2 billion views per day
  • It handles 10% of the internet’s traffic (1 in 10 Pages viewed on the entire web are on YouTube)
  • Average YouTube user spends 900 seconds per day
  • 44% of YouTube’s users are aged between 12 and 34
  • Over 829,000 videos are uploaded every day
  • Average video duration is 2 minutes 46 seconds

 

Why You Social Media for Your Business?

 10 Perfect Reasons Why Social Media Can Increase Business

 1.    Establish a Brand and Raise Awareness

Since the majority of the population is already visiting social media sites like Facebook, Twitter and YouTube, getting your brand name all over those networks can help let people know that you’re around. If you have yet to create a company image online, social networks are the place to do it.

Create a fun YouTube video that entertains and informs. Funny videos tend to make their way around the Internet a lot faster than any other kind, so when making a video, keep in mind that you want it to be interesting enough for your target audience to want to share. Using Facebook and Twitter to create a fun online community that your customers will want to visit will boost brand loyalty and drive traffic to your Website, allowing you the chance to make more online sales.

  1. 2.    Pitch Products in a More Human, Interactive Way

Since people visit social media sites to get personal rather than be bombarded with ads, discuss your business in a fun way and engage your customers with questions. Ask their opinions and entice them to respond back. This way you’re making a valuable connection that will help grow your number of return customers.

  1. 3.    Bring Attention to Your Products

Featuring a product on a social media site is one of the fastest ways to bring attention to it. Offer a promotion along with it for your online community members and watch your sales skyrocket.

  1. 4.    Increase Customer Loyalty And Trust

Speaking to your customers in a personal way will make them feel like they are talking to a friend, not a company. This will help build their trust in you, which will make them do business with you rather than your competition. It will also improve the chances of customer recommendations.

  1. 5.    Listen to Your Customer’s Opinion

Social media sites are an awesome way to see what your target audience is saying about your company or your products. Take their constructive criticism and use it to enhance your product to better meet their needs.

  1. 6.    Conduct Market Research

Listen to what your customers say about your products and track what links they click on and you’ll begin to see what your customers like and respond to. People love to express their opinions on social media sites, which will allow you to hear the truth. Then you can use your new-found information to tweak your product or service to please them as well as continue to post more information and links that they will enjoy.

  1. 7.    Strengthen Customer Service

Social media networks allow your company to answer your customers’ questions and concerns directly in a timely manner. This will improve customer satisfaction and also save you money on long distance customer service phone calls.

  1. 8.    Showcase Your Talents And Establish Yourself as an Expert

If you’re passionate about a certain subject, whether it’s work-related or a hobby, the Internet is a great place to show off your knowledge. Soon people will be coming to you for the breaking information on that topic, and talking about you to friends.

  1. 9.    Enhance Your Business Contacts and Enhance Personal Relationships

Through professional sites like LinkedIn, you can build your number of business contacts and enhance your reputation as an expert in your industry. You can also connect with those long-lost high school and college classmates, old colleagues, and out-of-town family members.

  1. 10.  Looking At Your Competition

Follow your competitors on Twitter and Facebook and you’ll be able to see what they have up their sleeve. Just make sure to provide a better deal than whatever they have going on.